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Configuring a website for a non-profit | online marketing

A website is your organization's gateway to a world of possibilities.

Web sites are good for non-profit organizations. They advertise your organization, provides useful information and keep members informed of upcoming events. Most organizations make the mistake of spending hundreds of thousands of dollars for a website that can be done for much less. Web sites of nonprofit organizations should not be a "set and forget" the site. They must be updated regularly to keep information fresh.

  1. Call for a meeting of key leaders of the nonprofit organization to discuss the addresses on the site and the information the site should contain. Ask if anyone in the organization has developed a website. Otherwise, see the website of a hosting company like GoDaddy or Yahoo. Both offer free programs to design websites that are user friendly and come with the hosting package. Anyone can use Microsoft Word or Publisher can manage these programs.

  2. Enter your website address. Watch as options. Org or. Net if the address com. Is made or too expensive. Consider using abbreviations or initials if the name of your group is not available or too long for most people remember. Most names are purchased for one year and can be set up for automatic renewal.

  3. Shop for hosting packages. Do not buy a hosting package that contains more options than you need. Start with an economy package with the option to upgrade later. If you do not know much about websites that is the best way to start. Economy packages normally everything you need.

  4. Gather all the information you need for your site. A basic website must include: a "home page" a "about us" page on the projects or events, a "Contact" page, pictures and information on how to contact the organization. Research sites similar organization to learn what you need. By doing this you can see what they did right and wrong.

  5. Design the site with the free software provided or purchased software. Keep in mind of the visitor when designing the site. Place links to every important page on each page to make the site easier to navigate for visitors.

  6. Add interactive features. GoDaddy, Yahoo, Google and other hosting sites offer free software to additional clients. These complementary programs, or applications, blogs, photo sharing software, social networking software and the software user login. Modules make your site a professional look and special.

  7. Set up a PayPal account if you do not already have one. PayPal offers a free key to place on your site that allows people to make an online donation to your cause.


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